If you run a business you'll be used to lots of questions from existing and potential customers. To help you find great content for your website and blogs, start with a list of these - an extensive list of these. Give a blank sheet of paper to everybody that works in your business and ask them to jot down the questions customers frequently ask them. Your secretary, admin and reception team will be key players in this exercise. They talk to customers and know what troubles them so don't dismiss their knowledge because it can be crucial for steering you towards finding great content.
Trawl through any customer emails, customer service contact and approaches from potential new customers. In there, will be more clues about what information and advice they are seeking. There was a reason they approached you - because they couldn't find what they need elsewhere. Turn detective and make an exhaustive list of these 'wants'.
The aim is to delve deep and work out what problems your customers face. Each time they visit your website, or use your business, they are coming to you with a problem and unfulfilled needs. The questions they ask, especially when they are thinking about working with you, are clues about what these needs are.
Once you have a list of their needs and wants, their worries and fears and their troubles - you can start to help. You can start to provide tips, advice and solutions through your content and ultimately through the product or service you are selling.
If you can, sit down and talk with customers. Get inside their head and work out what needs they have, what they want to find out about. Again, all good potential subject matter for content.
https://plus.google.com/103224565414900693469/posts
No comments:
Post a Comment