- Upload at least once a week
- No magic formula for success. But make content as engaging as possible and talk about stuff you would want to watch or read yourself. 'If I don't think I'd read a post, I start again," she told Fabulous.
- Put some of your own life into it. She reports that her channel took off once she posted about what she does day to day, rather than just beauty tutorials. Personal content makes people feel like they're getting to know you.
- Read feeback.
- In an earlier interview on Lola and Grace http://www.lolaandgrace.com/blog/fashion/tanya-burr-interview/ she said her favourite quote is 'just do you'. This is probably the secret of her vlog's success. It's Tanya being herself - and people love it. She has millions of hits on her youtube channel.
- Tanya pushes out her weekly videos from her social channels as well as appearing in other Youtube vlogger clips.
- The vlogs have a friendly, virtual best-friend style - a virtual companion in your bedroom as you watch the clips on your ipad or phone. They are informal and chatty and Tanya lures you into wanting to sample the products she's testing out on herself. A winning formula.
- Finally, she's created real-world products as a spin off from the Vlog. Tanya has a range of lip glosses and nail varnish on sale in Superdrug.
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