Julie Bishop, www.jobhopjulie.co.uk and @jobhopjulie recently spoke to the Women in Rural Enterprise (WIRE) Norwich branch about how you can use Google + in business.
"Google + is essential for business," said Julie. "It is crucial firstly for SEO because when you put something on Google + it is indexed immediately and searched by Google.
"If you want to be on the first page of a Google search you need to be on Google +."
Google + allows you to claim authorship of content you put on the web and will pull up your content in a search with your photograph alongside. Your profile helps Google ensure you are found and puts a face to every bit of your content.
Google + on air hangouts are also indexed and searched immediately and go straight to Youtube - all helping your SEO.
It's like a mini blog where you can tag others into the conversation and drive traffic to your website. What you then need to look at is once you get them to your website how do you convert them. Apparently, sites with regularly updated blogs have 55% more visitors.
However, one delegate at the meeting was concerned about what to upload as new content. "The thing I struggle with is putting up content. I have no idea what to put about myself that I think people might be interested in," she said.
You must upload fresh vibrant content, new content or Google will not drive traffic to you. Before you start using Google +, or any social media for that matter, you have to plan out where you are going with your business and what you want to achieve with social media.
"You could perhaps give something free away on your site in return for their email. Keep thinking about how you will convert somebody who is visiting your site. One way is by collecting emails and building up communication with them. You want to reach them way before the decision to buy."
When they come to your site try to work out what your customer is thinking and the kind of things they might put into Google to search. What is your customer's pain - and you can offer some advice and solutions in your content. They can come to your content and find that you have the solution.
Extra tips
Twitter tip - Julie, who also runs courses on Twitter for business, suggested that businesses could put out eight tweets per hour - four driving to the website and four engaging with customers.
This sounded rather a lot to my mind and indeed I have seen some research that shows that twittering too much can actually put customers off.
Blogging tip - apparently Photopin has lots of free images you can use on your blog in return for a credit.
https://plus.google.com/103224565414900693469/posts
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