Seven reasons why you should blog

Blogging can bring business benefits and is an essential online marketing tool. Still not convinced? Here are seven reasons why you should blog....

1. It adds fresh content to your website which pushes you up the search engines. Every time you update your blog - as long as it is an embedded part of your website - Google search engine considers it as new content. Google gives search preference to sites that have fresh and updated content and they are given a higher page rank.

2. It helps build your authority and demonstrates your expertise. Whatever it is you do well, blog about it and you will gradually become a go-to expert in your field.

3. It can help bring people to your website and offer them valuable and useful information. It's a great way to demonstrate your experience or tell people about the benefits of your product or service.

4. It encourages a dialogue with your readers. Customers can comment and interact with you and it provides an immediate feedback.

5. It transforms you into your own mini publisher. Instead of relying on traditional media to spread the word about your company or organisation, you can become your own publisher. You can decide what you want to say and how you want to say it - and go back and edit it later if you want to make changes. It gives you a platform to spread news about your company.

6. It helps you stand out from your competitors. There may be millions of blogs on the web, but it is unlikely there will be many quality, niche blogs in your sector. Writing a high-quality blog gives you the edge over your competitors because it makes you seem more authoritative. It also allows you to pass on in-depth information about your product or service.

7. It is a cheap way to spread the word about your company. Once you have set up your blog the only cost is your time.


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