A business model for online publishing, outlined in my local paper The Eastern Daily Press, suggests some profitable ways forward for the industry.
According to the EDP Business, entrepreneur Glen White, runs a successful editorial operation at his Norwich and Toronto-based White Digital Media Group.
Apparently, in 2009 revenues are expected to be in excess of £10m. Mr White is based in San Diego, but still has a home in Norfolk.
His company the White Digital Media Group has more than 100 staff - 40 of those based at the Norfolk headquarters.
The EDP had an incisive quote - not - from editor Ben Lobel. "We are doing really well," he said. Hmmm - but why?
"In February (09) we have sold £150,000 worth of advertising just for the UK magazine".
Interesting model. The word from my source who has to find a way past their fag-break salesmen on her way to work every day, is that they have some heavy-hitting, heavy-duty, puffing, Mr Salestastic Men at their slightly grotty HQ in Norwich.
They must be doing some awesome work on the phones. Guess that's what profitable publishing is all about these days - it's impressive.
It's a fascinating business model and I like the look of the online magazines on the website. The pages turn easily and it's quite a comfortable read - not sure if they produce a print version, will have to investigate more.
Link to White Digital Media Group
http://www.whitedm.com/
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